Financial Services Work
Select Pieces from Successful Campaigns
360 Campaign
Campaign promoting the organization's flagship checking account, Power Protected Checking. The creative idea positions the account as the "Checking Account for Life's Adventures."
Radio
Scripted, cast, and directed voice talent to create engaging, dialogue-driven radio spots promoting the organization's flagship checking account and consumer insurance subsidiary.
Viral Content
Ready to go viral? Say less.
Out of home campaign promoting virtual appointments leveraged humor and a unique cultural insight: bilingual messaging will resonate with a culturally diverse, majority minority audience in San Antonio, TX. The breakthrough billboard creative was photographed and shared on social media, gaining hundreds of likes, shares, and reposts, further integrating the brand into the fabric of local life.
Video
Effective video can translate complex ideas into concepts that connect with the target audience on an emotional level. See samples below of videos shared across several platforms, including broadcast TV, connected TV (CTV), social media, and brand websites. Scripted, storyboarded, and directed voice talent on all spots.
Web Content
Created complete webpage redesign to support investment services rebranding effort. Developed brand tone, wrote all content, and provided art direction.
Annual Report
Leaned into several different voices, tones, and styles to write all promotional content, executive reports, and board letters for the organization's annual financial report.