Kristina Morales Jones
Strategic creative copywriter and team lead with over 15 years' experience working with in-house teams to create successful advertising campaigns.
PROS Remote
Principal Brand Copywriter 2025-2026
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Served as lead copywriter for B2B demand-generation campaigns supporting pipeline growth.
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Owned brand voice development and governance across digital, email, and sales enablement channels.
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Partnered with marketing, product, and sales teams to align messaging with business objectives.
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Leveraged AI tools to increase asset production while maintaining brand quality and consistency.
Security Service Federal Credit Union San Antonio, TX
Associate Creative Director 2022-2025
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Elevated creative strategy and execution across multi-channel brand and product campaigns.
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Mentored copywriters and art directors while managing high-impact writing.
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Ensured consistency of brand voice across all member-facing communications.
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Collaborated with compliance and legal teams to deliver persuasive, on-brand work within regulatory constraints.
Security Service Federal Credit Union San Antonio, TX
Senior Copywriter 2019-2022
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Wrote sales-driven and informational copy across email, digital, social, print, outdoor, and radio.
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Developed technical and compliance-approved content for financial products and member communications.
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Served as product marketing partner to multiple lines of business, translating offerings into clear value propositions.
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Managed organic social media strategy, content calendars, and brand response guidelines.
Security Service Federal Credit Union San Antonio, TX
Copywriter 2015-2019
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Created sales-driven and informational copy across email, digital, social, print, outdoor, and radio.
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Operated as product marketing partner to multiple lines of business.